video refection: the story of stuff

This video is giving so many messages to us. First of all, the whole cycle of production is harmful not only to human but also to all the natural livings.
I strongly felt that such our current addiction about mass production is very horrible. As a daily process, we buy products and throw them away, in an amazingly very quick cycle, compared to the pace half a century ago. Most of us, however, do not know how such our wasting action affects badly to the environment, because we think or have been made think that the cycle is normal by media.

The United States, according to the teller, has owned huge natural resources of the whole planet and making those polluted or no use anymore. It is not just the problem the country has in fact but all of us, in particular in those developed countries fulfilled with the people totally got used to the quick mass production process.
It is quite important to consider those points affecting the environment in design in the future as an industrial designer, because we must think of the material, how long our products last to use, how eco-friendly or harmful they are and so on. The natural resources on the earth are limited of course but we currently never stop using those precious belongings with such quick cycle. We will then end up with nothing left to use.

I went to Japan Design Talk a few weeks ago to listen to the current design projects in Japan, and there were so many tips about how we can, or strongly, we should use materials in a better way in terms of the environmentally friendly method. For example, some designers there imitate the traditional style in which we keep using one thing until it is all gone nothing to use. In terms of that, one of the designers introduced a patterned cloth, but it can be used for eco shopping bag by folding itself, table clothes and becomes a wiping clothes in the end. So, the message that the designer wants users to utilize it until it is for not useful anymore.

Through the video and those presentations, I reminded of how significant the current situation is. I want to become a toy designer but I have to think of how to use materials for the production. Nowadays, most of toys have been made of plastics but those plastics are from petroleum. Plastic bags in the markets, packaging and so many other things are coming with plastic but I will have to start with the point of how to solve using limited resources like that.
Also, for the all products we will design in the future, we cannot think separately about the environment, safety, etc..